Instagram hashtags are still one many of the best methods to draw more attention (and engagement!) in your Instagram posts through 2022.
But how do you apply hashtags on Instagram? How do you choose the best hashtags to use on your Instagram account? What hashtags are popular right now? Do you want to include them in your captions or the comments?
We’ll answer these questions and more in our ultimate overview of Instagram hashtags on Stack-writer. Also, you can check my Instagram blog.
How do Instagram Hashtags Work?
Instagram hashtags are basically a way to categorize and label your content. They help Instagram present your content to users who are relevant.
With their most basic purpose The hashtags you utilize fuel the search results on the Explore page on Instagram:
But it doesn’t end there. Hashtags are also used to serve as an indicator to using the Instagram algorithm, meaning it is able to categorize your content and suggest the content to users that it thinks is likely to be of interest.
So… Do Hashtags still work On Instagram in 2022?
Hashtags have been at the source of controversy with Instagram, particularly after its recent announcement that users should use between 3-5 hashtags (more on that later).
As Instagram slowly shifts toward keywords that are semantic, it opens the possibility of a whole new world for content discovery – which means that the words you use in your captions and the topics that you include in your posts will be searchable, too.
But, despite these significant advances, hashtags continue to function on Instagram. In conjunction with a robust content strategy, they could help yield impressive results.
Ready to get the full download on Instagram hashtags? Check out our YouTube video guide here:
These are the Top 50 Most Popular Instagram Hashtags for 2022
Utilizing hashtags that are extremely popular isn’t the most effective method to get greater engagement for your posts or stories, since they’re less likely be seen.
How Many Instagram Hashtags Should You Include In Your Posts?
As we’ve mentioned, Instagram recently advised that creators should use between 3 to 5 hashtags on their posts, even though they allow as much as 30 hashtags per post.
This is in contrast to everything we’ve previously learned about the use of hashtags on Instagram However, given their recent emphasis on SEO and keywords this does (kind or) look logical.
Instagram is introducing additional “suggested” streams of content, such as that of the Instagram Reels tab, for example. However, in order to offer the content suggested that’s a “good match,” Instagram needs to be able to accurately categorize it. The theory? A smaller number of hashtags is more reliable self-categorization.
To test this theory, Later looked at 18M+ Instagram feed posts Comparing the number of hashtags per post to average share rates.
It is evident that using more hashtags means better outcomes. The reach rate rises by 11 percent (from 24% to 35%) because the number hashtags increase from one to 30.
For a better understanding If you take a account that has 20K followers, that’s the equivalent of 2.2K accounts that are reached per post.
We even examined whether this trend had changed when compared to 2020, however, the results were quite uniform.
So which hashtags should you include on Instagram? In the moment, using more hashtags is still the best strategy for getting more people to engage with Instagram feed posts. However, as Instagram introduces more “suggested” streams of content focusing on less relevant hashtags that are hyper-relevant could be a good idea to test.
#TalkDataToMe: Read the full data report today to find the optimal number of hashtags to reach people and increase engagement.
What are the different types of Instagram Hashtags?
Before you choose hashtags for your posts It’s an excellent idea to take a look at the different types of hashtags that you can use.
This will make sure that you’ve covered all areas with your hashtag strategy.
There are five primary hashtags you should be aware of:
* Location-based hashtags such as #BryantPark , or #LowerEastSide.
* Branded hashtags for campaigns or events, like #Later or #LaterCon
* Industry hashtags that describe your specialization, such as #SocialMediaManagers , or #WeddingPlanners.
• Community-focused hashtags that can bring your community together such as #VanLifeLiving and #IAmASweatyBetty
* Descriptive hashtags that define the content of your actual post, for example, #WoodwickCandles and #SheaButterProducts
There’s no exact formula to how many of each of these hashtags you should include, but keeping the different categories in mind can give useful ideas and guide your strategy.
What are the benefits of using hashtags on Instagram
Utilizing relevant, specific hashtags on your posts as well as stories is among the best ways to be noticed by new users on Instagram.
Using the “right” hashtags can put you on the radar of your ideal people, even if they’ve never connected to you previously.
This could lead to more engagement, more followers in turn, more patrons for your business or brand!
But this isn’t all. Hashtags can also be used for a variety of ways to increase your visibility. You can use them for building community, gathering user-generated content (UGC), managing campaigns, studying your target market, and more.
That’s why it’s so important to establish a clear and well-crafted hashtag strategy -without it you could miss the opportunity to maximize your Instagram account and boost engagement.
For example, check out Later’s Instagram post announcing our new Linkin.bio modification:
We employ hyper-relevant hashtags such as #smallbiztools#linkinbio and #linkinbiotool to ensure that visitors can easily find our content , especially if they’re looking for a hyperlink in bio tool.
Hashtags allow people to discover your content, increasing the chance of being liked and shares, as well as comments and saving!
How to Find the Latest Instagram Hashtags to help you develop your content strategy
Later’s report on data analysis illustrates that adding 20-30 hashtags to the content of your Instagram postings is your best method of increasing your reach and engagement rate.
How do you locate the right hashtags for every blog? Here are 3 strategies that you can try:
Tactic #1: Use a Hashtag Suggestion Tool like Later
Later’s Hashtag Suggestion tool is an easy way to find hashtags based on your content of your article and similar hashtags within your industry.
To make use of it, simply type a hashtag into the tool’s search box, click “Suggest,” and it’ll instantly create new hashtags, sorted by relevance
Tip #2: Conduct Research through Instagram Explore Page Instagram Explore Page
The Instagram Explore section is an excellent source of ideas on how to implement your Instagram hashtags strategy.
To get the most effective results, search for keywords relevant to your content or brand and also check the “Top” outcomes.
These posts are clearly doing well in the Instagram algorithm, so be sure to take note of hashtags used and whether they are appropriate for your posts.
Tactic #3: Verify Instagram Hashtag Volume Using The Instagram’s Tag Search Tool
When it comes to identifying the best hashtags, post volume is an extremely important measurement.
If a hashtag has been used in thousands of other posts the odds that your post will be lost in the crowd.
However, if a hashtag only has a few hundred posts, it’s most likely that there isn’t anyone searching to find it via Instagram’s Instagram Explore page. To get a good middle ground, aim for hashtags with between 10 and 200K posts.
To verify a hashtag’s posts volume, use Instagram’s tag search tool on the Explore Page.
This is a great way to check your hashtags, and can be a source of suggestions. For instance, you could find a hashtag that is more specific that has the same keyword, but is more relevant in terms of the number of posts.
Should you use Hashtags with Instagram in the Comment Section or in the Caption?
Instagram has confirmed that hashtags are useful in your post’s caption as well as in the comments section and comments section. It’s completely your choice as to where you’d like to put them.
It’s worthwhile to think about timeliness though. If you’re manually posting hashtags to the comments section, you’ll need to start this process as soon as your article is published.
TIP: If you’re using After’s Instagram calendaring tools, you can plan the First Comment to be live at the same date as the post.
This is a great strategy to keep your caption’s design neat, yet benefit from all the added benefit of exposure from a well-planned hashtag strategy.
Its First Comment tool lets you schedule a comment to go live at the exact time as your post – available on all paid plans.
How Hashtags Can Be Used to Increase Likes on Instagram
If you have the correct Instagram hashtag strategy you won’t simply reach more peopleand the right ones for your brand or business.
People who are likely to be engaged by your content.
Utilizing 20-30 relevant hashtags can ensure that your posts will appear in more results for searches on the app, increasing the probability of comments and likes.
The brand is Sweaty Betty, an empowering workout brand , whose consumers is women who have a passion for fitness.
The account uses the search-led hashtag #GlobalRunningDay to attract followers and also a hashtag that is branded #iamasweatybetty, to promote the sense of belonging and community:
With over 2.5K likes (and an incredibly chatty comment section! ), these niche hashtags are ideal for building an online community of runners and avidists and encouraging users tap that heart!
Being intentional and using hashtags your target public is actively searching for can increase your exposure and like numbers. It’s an win-win.
How to save time with Your Instagram Hashtag Strategies
Finding 20-30 hashtags that are fresh to use for every blog post you post is extremely time-consuming – however, there are ways to make the process more effective.
One option is to make the lists with 20-30 hashtags that align with your main content themes and then modify and then add to every post.
With the free Instagram scheduler, you can create “Saved Captions” that contain your curated lists of hashtags.
It is easy to add them to the caption of a post (and edit them) with two taps!
How to Create an Effective Instagram Hashtag Strategy With Analytics
The best way to build the hashtags strategy?
Starting from a solid base. After you’ve chosen the hashtags you’d like make use of, you should begin testing them and then digging into your analytics.
Monitoring the effectiveness the hashtags you use is the ideal way to assess the results of your efforts, and can help you improve your strategy over time.
With Later’s Hashtag Analytics tools, you’ll have the ability to discover the key information you need about your hashtags – including the breakdown of which hashtags are driving the most likes comments, saves, and engagement on your Instagram posts.
It compares the hashtags that you use to the performance of your posts over time, giving you an overview of what’s working, and what’s not for your account.
Hashtags are a powerful method to connect with new audiences and increase the size of your profile, however, it requires time and energy to see big positive results.
Whether you use 10 or 30 hashtags, a consistent strategy is still one of the most effective routes for development on Instagram.